Giveaways event promotions and new product announcements are fantastic opportunities to build excitement highlight new features and share a compelling message.

Rich text vs html email format. David Summers on Outlook Mail Format Html Vs Rich Text. This video explains the differences between HTML Rich Text and Plain Text email formats and which one you should use for your email signatureCheck out the. How to change message format from HTML to Rich Text or Plain Text in Outlook - Office 365.

They both have their advantages but which one pulls the best. These types of emails are written in primarily plain-text format but feature HTML elements here and there such as images and buttons. Rich text format RTF emails can be formatted allowing for links alignment and the use of bullet points.

HTML template with images test the HTML email version had a 21 lower clickthrough rate and combined with the open rate the email had 51 fewer clicks. Rich text HTML format can include formatting tables and images but may be unreadable for some recipients. HTML has extra features that cannot be found in Rich Text.

Choose Format Make Rich Text available only when the current format is plain text. Plain text contains no formatting only line breaks and spacing. Such as Outlook Apple Mail or Gmail by default they will compose the email message using the HTML formatAn important thing to remember is that not all.

Email messages can be received or send in 3 different formats. Use HTML emails for broad interactions and plain-text emails for more personal interactions. The primary difference between RTF and HTML is their use.

The naming convention in Apple devices does not entirely meet the one used by Microsoft. So if youre looking for the HTML option in your Apple Mail preferences it will send emails as HTML format when you select Rich Text format. Rich HTML emails include images clickable links and buttons graphics and other visually appealing design elements.