The naming convention in Apple devices does not entirely meet the one used by Microsoft.

Rich text vs html email format. Use HTML emails for broad interactions and plain-text emails for more personal interactions. In order for HTML functionality to be used in the creation of an email the Rich Text editor must be turned on. The primary difference between RTF and HTML is their use.

Its important to note that Rich Text format doesnt allow HTML attributes. This combined with the lower open rate meant the plain-text version got 42 more clicks. Rich HTML emails include images clickable links and buttons graphics and other visually appealing design elements.

For the plain-text vs. Microsoft Outlook offers three different message formats. Choose Format Make Rich Text available only when the current format is plain text.

Although plain text emails perform better than HTML emails in general there are instances where your business may want a well-designed media-rich HTML email. So if youre looking for the HTML option in your Apple Mail preferences it will send emails as HTML format when you select Rich Text format. HTML is a markup language used to build web pages while Rich Text is a type of format for documents.

Such as Outlook Apple Mail or Gmail by default they will compose the email message using the HTML formatAn important thing to remember is that not all. They both have their advantages but which one pulls the best. Plain text HTML and rich text RTF.

How to change message format from HTML to Rich Text or Plain Text in Outlook - Office 365. A compromise would be to use simplified HTML emails. The primary differences among these message formats concern how they handle images characters such as bullets and styles such as bolding.