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Drip marketing is a marketing strategy consisting of breaking down any sort of marketing communication emails phone calls social media posts brochures or printed leaflets etc into a series of drips spread across a certain period of time.
Process of drip marketing. Drip emails designed for the purpose of lead nurturing perform better than other types of emails. DRIP is a way of modeling advertising messages and is used when setting broad communication goals. Drip email marketing is the most common form of drip marketing that is in use today.
Drip marketing is a direct marketing strategy in which marketing material is sent to prospective customers steadily over a certain time period. The schedule is often dictated by the recipient taking an action known as a trigger but it can also be based on a predetermined timeline. Often a company will have several different diverging drip marketing paths.
These messages often take the form of email marketing although other media can also be used. Drip campaigns aid B2B marketers to identify where recipients are in the sales cycle and place them in different stages of lead nurturing. Drip marketing is based on an agricultural practice known as drip irrigation.
Drip email marketing is widely used because it completely automates the drip marketing process at a very low cost. A drip campaign includes a series of scheduled automated emails that are triggered in response to pre-defined customer activity and behavior. Drip Marketing is a form of email marketing in which a communication strategy that sends prewritten messages to the customers.
Once setup no human intervention is needed. These tools raise brand awareness for consumers and cultivate leads for sales teams. The timing of the messages follow a pre-determined course.
In drip irrigation crops are nurtured and grown using a perfectly measured amount of water delivered in drips over time. For example you could run a drip marketing campaign via LinkedIn Messenger. This is done via email most of the time but it can be conducted through other channels.
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