Our communication strategy is sending pre-written emails messages or content to a set of customers over a certain amount of time then follow up buy a phone call.
Process of drip marketing. The timing of the messages follow a pre-determined course. The schedule is often dictated by the recipient taking an action known as a trigger but it can also be based on a predetermined timeline. Drip marketing is based on an agricultural practice known as drip irrigation.
This is done via email most of the time but it can be conducted through other channels. Drip marketing is characterized by the idea of dripping relevant pieces of information to customers at the appropriate moments. What is drip marketing.
Drip marketing is used by several companies to perform multiple functions including lead nurturing on-boarding customer success and customer support. It provides a scaffold to engage with your customers by sending out relevant messages at the right time thereby satisfying the marketing triad. Drip marketing is proven to reduce the sales cycle sales costs and customer support costs.
The elements of the DRIP model are Differentiate Reinforce Inform and Persuade. What is Drip Marketing. Once setup no human intervention is needed.
For example you could run a drip marketing campaign via LinkedIn Messenger. These messages often take the form of email marketing although other media can also be used. Drip marketing is a direct marketing strategy in which marketing material is sent to prospective customers steadily over a certain time period.
Drip Marketing is a form of email marketing in which a communication strategy that sends prewritten messages to the customers. These messages are not only transmitted via emails. Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.