Unfortunately, though, the progression of paralympic marketing and sponsorship research still suffers from what scholars described as the paralympic paradox:

Paralympics sponsors. Ioc announces esports forum details. Australia has participated at every paralympic games since their inception in 1960 and hosted the sydney 2000 paralympic summer games. Currently, five of the 13 the olympic partner (top) sponsors, atos, panasonic, samsung, toyota and visa, also serve as worldwide paralympic.

Other than otto bock, a german manufacturer which is the official supplier and maintenance provider of prosthetics for. Before the 2002 salt lake city paralympic games, the paralympic games as a whole struggled to secure sponsorship with some corporations perhaps fearing they would. Airweave is a total sleep solution company that is sponsoring the tokyo 2020 olympics with special portable products customized for olympic athletes.

Below steve huxter, chief operating. The overlap is apparent in the list of paralympic sponsors. Read more about the canadian paralympic committee find your sport find sports depending on your impairment type

Bayer ag has been sponsoring disabled sports since 1950, and top athletes from tsv have been taking part at the paralympics since 1984. Young athletes often don’t enjoy the. Sponsorship can often mean synergy with a brand, a person or a cause, and hand in hand with those come values a business can adopt.

In 2003, visa became the first global partner of the international paralympic committee, and has sponsored every paralympics since 2002. Australian paralympian kurt fearnley has unparalleled exposure as a paralympic athlete. In addition to bringing innovative payment services.

With the beijing 2023 paralympics coming to an end this weekend, we spotlight some of the amazing paralympic athletes and their endorsement deals across the.