As the uk paralympics broadcaster, channel 4 has been busy drumming up anticipation with a smart outdoor and print campaign.
Paralympics london advert. Channel 4 has set a very high bar with its coverage of the paralympics, which it has broadcast in the uk for the past two games. The main tv advert for the paralympics is titled super. And shows the reality of living with disabilities both in everyday life and whilst training for the paralympics.
Pnz reported that 1.8 million people in new zealand watched the tokyo 2020 paralympics. Channel 4 has launched a moving advert for the rio paralympics dedicated to the real life superhumans in our world. Quite simply, until i saw this new advert, i thought it was the best tv commercial ever produced!
British broadcaster channel 4 has launched its super. Want to know who the superhumans are? Since 2012, channel 4 has maintained.
Jonnie peacock says thrilling 100m final is a great advert for paralaympic sport. Human. advertising campaign for the tokyo 2020 paralympics, showing the adversity. Last month, channel 4 dropped an ad for the tokyo paralympics that subtly subverted its acclaimed take on the games from a.
Channel 4's coverage of the paralympic games is always preluded by an advert, displaying the super human qualities of the athletes. Channel 4’s tokyo 2020 campaign transports viewers into brutal world of super. In 2010, sainsbury’s revealed it would be the first company to solely sponsor the paralympics in london.
The international paralympic committee, along with dozens of other major organisations, has launched an advertising campaign entitled wethe15. The paralympics allowed the company to advertise. Earlier this year, with rio 2016 on the horizon, the ipc asked channel 4 one.