We’re the superhumans | rio paralympics 2016 trailer lyrics (upbeat swing) yes, i can, suddenly yes, i can gee, i'm afraid to go on has turned into, yes, i can take a look,.

Paralympics advert yes i can. But it’s a small lurch from “yes i can” to “there’s no such thing as can’t”, and sure enough channel 4 jumped right in on this. Universal music released yes i can, performed by the ad’s band of disabled musicians, with proceeds going to the british paralympic association (bpa). It's a reminder to all of us.

'gee, i'm afraid to go on' has turned into, 'yes, i can' take a look, what do you see? Here's an inspiring commercial from channel 4 (uk) ahead of their coverage of the 2016 paralympic games in rio. The song promoting their coverage is a cover of sammy davis jr's yes i can by the superhuman band and features more than 140 people, including 39 athletes as well as.

September 2, 2016 written by shane clifton we're the superhumans | rio paralympics 2016 trailer watch on it has taken me some time to decide whether or not to. The video opens with canadian drummer alvin law, who was born without arms and quickly becomes the most incredible cover of sammy davis jr.’s yes i can, sung by tony. As channel 4 gears up to broadcast more than 120 hours of the rio paralympics in september, they have launched a stunning advertising campaign depicting the.

Today i would like to talk about the yes i can paralympic slogan (i'm not sure if it actually is a slogan, but hey ho) and advert. Set to a cover version of sammy davis jr’s catchy “yes i can” and recorded by a group. How have they grabbed the viewer’s attention and.

On their twitter account, a pinned tweet reads:. Through a major advertising campaign, the broadcaster sought to promote the paralympics as being an event in its own right, as opposed to an afterthought to the olympic games which. “yes i can!” the three words.

Britain's commercial channel 4 tv company revolutionised the televising of disability sports for the 2012 games in london. Made for the paralympics and sung by sammy davis jr. On their twitter account, a pinned tweet reads:.