Now replace the same technique in the world of marketing and we will get drip email marketing campaigns.
Other term for drip marketing. Drip marketing is the opposite of a marketing blitz where marketing efforts are compressed within a short time frame. The term drip marketing is used because marketing messages are written in advance then slowly delivered one after the other. In this article well cover what drip marketing campaigns are and why they are important.
Drip marketing similarly aims not to drown but nurture sales leads and existing clients. The goal of drip marketing is to keep a product or service one is trying to sell in the prospects thoughts. All theyll see is the stuff you send after they sign up.
Email automation dramatically reduces the amount of manual work thats needed to maintain contact with leads and customers since a. Drip marketing refers to a strategy that involves breaking down email communications into a series of messages known as drips sent over a specific period of time. Drip is a powerful email and SMS marketing software for eCommerce companies.
Sending automated marketing emails according to a pre-determined schedule and based on pre-defined factors. Convert potential customers through gradual long-term marketing efforts. Terms used alternatively for drip campaigns.
Often called drip campaigns but known by many other namesdrip marketing automated email campaign lifecycle emails autoresponders and marketing automationthe concept is the same. Drip allows Users to provide personalized marketing to current and prospective customers collectively Customers through a marketing automation platform that monitors and manages your marketing efforts. You may use other types of mediums.
Learn how to use it successfully. Drip marketing actually comes from an agricultural term where farmers use drip irrigation to water their crops. As with drip irrigation from which the term originates the theory behind.