Also known as lifecycle emails email automation autoresponders drip campaigns reduce your manual effort while communicating with your contacts.

Is drip marketing. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. A drip campaign is a sequence of automated emails sent at specific time intervals based on your users actions. Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time.

Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing. Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation. Drip marketing is a marketing strategy mostly referred to in the context of email marketing but it can also be referred to as SMS or WhatsApp marketing strategy.

These messages often take the form of email marketing although other media can also be used. Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales andor prospect leads that youve captured in a lead nurturing campaign. The schedule is often dictated by the recipient taking an action known as a trigger but it can also be based on a predetermined timeline.

Drip marketing is a marketing method involving periodic and scheduled small releases of promotional materials over time. The most common method is through. What is drip marketing.

If someone just subscribed to your blog newsletter for example a drip campaign could send a welcome email right away and two days later an email that shows off some of your most-read content. It is more of a method of carrying out marketing rather than being more medium centric. These tools raise brand awareness for consumers and cultivate leads for sales teams.

For example you could run a drip marketing campaign via LinkedIn Messenger. You can also use a combination of email and Messenger Marketing to launch an automated drip campaign. The principle is simple.