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Readers often scan through pages before settling on something they want to read in full.
How to write a feature article lead. How to write a good feature lead with statistics Prove it with a data point It adds up. Dont worry about your brand at this point-. In feature stories the whole story does not have to beencapsulated in an inverted pyramid lead.
Dont make your readers work too hard. How not to write a lead sentence. An anecdotal lead unfolds slowly.
Its fine to take a little creative license but if readers cant figure out relatively quickly what your article is about theyll bounce. It uses quotes liberally and. Writer can choose to tell the story out of order to engagethe readers interest.
In nonfiction like fiction what readers need more than anything is a reason to care to want to know what happens next how it. It has a beginning lead middle and end. Lead The opening sentence must grab and hold the readers attention by using specific interest-arousing words.
The journalism leads main job Im personally fond of the nostalgic spelling lede that derives from the bygone days of typesetting when newspaper folks needed to differentiate the lead of a story from the lead of hot type is to make the reader want to stay and spend some precious time with whatever youve written. How To Write a Feature Article Lead Body Conclusion 1. It should hook the readers interest them enough to make them read the rest of the article.
To write a strong feature its not enough to just give the facts. I like to think of it as a recipe. Think carefully about the feature article.
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