Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates.

How to write a drip campaign. In drip marketing you can run as many drip campaigns as you want depending on how the customer first made contact with your business or the customers position in the buying cycle. Create your workflow and timing. Ill structure it chronologically.

For instance you might send six emails every Monday for six weeks. If youre using PropertySimples CRM then youre already covered. Ill comment back on each one and give you my best advice.

Your goal needs to be relevant to the type of drip campaign that youre using. Each drip campaign should move to an eventual conclusion. I have covered the four steps in creating a successful drip campaign.

Dont you feel bad when anyone addresses you by the wrong name. In an email drip campaign your goal is to build toward something. In other words youre nurturing your prospect toward an action you want them to take.

Plan Your Drip Campaign. Yes a name is the most essential addressing part of a good email campaign. The drip part of drip marketing refers to sending a slow and steady series of emails.

A customer must listen carefully what a prospect says. Welcome your subscribers. A drip campaign is a single series of marketing messages used to usher customers through the sales funnel.