The key to successful lead nurture isnt in simply running automated campaigns its running campaigns that successfully align with our leads purchase process their wants needs and pain points.

How to create a drip campaign in pardot. Designing Pardot Campaigns in 5 Easy Steps Step 1. Pardot campaigns are typically thematic touchpoints similar to source in other systems and are used to track the first touch you have with a prospect. In Pardot navigate to Marketing Campaigns.

In Pardot select Marketing and then Campaigns. The two use cases I thought would prove popular would be to compare to which subject lines performed best based on open rate and comparing the click-to-open ratios over time in a month-by-month comparison. Lets take a look.

An archive date lets you filter reports by current or archived campaigns. Create the campaigns. Choose a Name for your drip program that will only be used internally.

Select the type of automation mail from the list available. Select Create an email. Gather leads trigger automated emails and put your email marketing on autopilot in Pardot.

Log In with Salesforce. Pardots Engagement Studio has an intuitive logic builder to build out your email campaign. Navigate to Marketing Campaigns.

Assign the correct source and campaign so that this specific drip is tracked accordingly. Scroll to Connect Campaigns as shown below. Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle Drip campaigns allow you to consistently touch leads with relevant information based on time intervals actions taken by prospects on your website or other parameters freeing up valuable marketing and sales resources without.