The hard stop at 20 text is gone and images with text on them will often be served.

How much text in facebook ad. In this video I show you how to check you. The new rule is much vaguer. Above all these rules for Facebook ads lies the 20 text rule.

In this video I show you how to check you. Until recently Facebook advertisers could cover their ad images with no more than 20 text. Facebooks ad text rule no longer relies on the 20 percent grid tool however.

Facebook Ad Copy Length Experiment. To adhere to guidelines those who paid for reach on the platform were forced to use a Facebook tool that divided ad images with a 25-rectangle grid its since been replaced with a different tool but more on that later. Ad image text that took up more than 20 of the rectangles wasnt allowed to run.

Facebooks ad system is designed to maximize value for people and businesses. In very general rules any image used as a Facebook ad may not contain more than 20 text. Log into Facebook on a daily basis compared with 59 on Instagram 38 on Twitter 27 on Pinterest and 22 on LinkedIn according to stats from Pew.

In total we received 135 votes from this pool of experienced marketers and the prediction was that short ad text would give the lowest cost per lead. With this in mind we recommend keeping your text short clear and concise in order to get your message across effectively. Facebooks terms of service specify that no image used for advertising in news feeds can have more than 20 text.

The rule used to be that any ad with text on more than 20 of your image would not be approved. Facebooks advertising guidelines include a 20 percent text rule meaning that the text on ad photos cannot take up more than 20 percent of the photo. If your image contains more than 20 text you will receive reduced delivery according to the official Facebook ad specificationsNote that Facebook ignores the text in the body copy of your ad when it does is 20 calculation.