Reach doesnt mean much unless it is accompanied by engagement.

Example of social media kpi. To organize it and make sense of social media performance we wanted to throw a light on social media KPIs. A perfect example will be the social media KPI for engagement and this shows how to know if your social media platform is engaging enough if it is then it is productive. Sign-up with a free plan to access Social Media KPIs as well as 30 other scorecard templates.

This is a great metric to keep track of your overall Twitter accounts growth. Examples of the engagement indicator are comments likes share clicks. Finding your best posting times.

This KPI gives you a view into your companys current Follower count Friends Statuses and Favourites. There will be plenty of people that follow you but they may never visit your profile. How Do You Measure the Effectiveness of Social Media.

Or you can take a look at the Analysis tab in Brand24 and compare the share of voice. Top Social Media KPI Examples 27. The social media platforms you use are there to drive traffic and boost notoriety as well as encourage users to buy your product service request.

Some examples are SEMrushs Social Media Poster and Hootsuites auto scheduling. A social media metric is an analytics measure used to determine the performance of a companys or individuals social media activity. In the end we will have a strategy map for social media.

Share of voice the number of times your brand is mentioned in the various types of social platforms as compared to competitors. For example Facebook can show you how many people are interacting with your posts liking commenting and sharing. People cant interact with you if they dont know you exist.