A prime example of Nikes emotional branding.
Example of nike advertisement. Nike promotes their products with having celebrities professional and college athletes with sponsorship agreements. While Adidas uses groups of people more frequently Nike focuses on individuals. We have chosen 5 of the brilliant digital marketing campaigns of Nike from the latest years to show you how the brand attained success.
Nike tends to use individual Sports Superstars on its ads. Bo Jackson 1989 Nike Air Huarache Instant Karma 1992 I Am Not a Role Model ft. She ignores her car because she is so dedicated to running.
Library Of Advertising Examples For Print And Digital Native Advertising The Good The Bad And Examples Real Estate Advertising 43 Great Examples Of Real Estate Facebook Ads Effective Advertising What Does A Good Or Bad Advertisement Look 10 Clever And Effective Series Of Advertisements Smashing Magazine Best Examples Of Innovative Advertising Brand Actions Library 142 Best Facebook Ads In 2018. For example one Nike ad entitled Inner Drive shows a woman in brightly colored running gear stretching in front of her house before she runs. Currently Nike focuses on sponsorships internet marketing email marketing and utilized.
Each Nike ad is designed to inspireto tell us that we can do anything if we just try. Rappers are the new athletes when it comes to Nike advertising. List of Popular Nike Advertising Commercials their Years Just Do It 1988 featuring 80-year-old Walt Stack Michael Jordan Mars Blackmon 1988-1991 Bo Knows ft.
Another of Nikes recurring campaigns is The Chance which gives youngsters around the world the chance to win a place in The Nike Academy for a year. It was a dark and stormy night 24 Examples of Storytelling in Marketing. Again its another great example of Nike creating an interactive campaign that involves fans rather than simply barking marketing messages at them.
It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West whose nickname is Yeezy and Nike back in 2009 the retailers first full collaboration with someone other than an athlete. 12 Nike also invested in marketing early on in their establishment. Similarly in Nikes ad campaign the challenge is constantly couched in terms of play.