If not done well a wordmark alone may be generic and lack mnemonic value.

Example of lettermark logo. By using a lettermark logo the 24-hour breakfast chain found a place in our hearts and bellies as IHOP. Elegant and clear this design speaks to both male and female worlds without being overly feminine nor corporative. Most people dont know HBO stands for Home Box Office so it would be silly for the movie channel to use that full name in its primary logo.

Logos that are made of letters. Lettermarks are just what they sound like. It doubles as a smile that symbolizes the reliability and friendliness of the eCommerce company.

Create a professional letter logo in minutes with our free letter logo. Wordmark logos work really well when a company has a succinct and distinct name. But practice restraint with embellishment simplicity trumps complexity in logo design and itll.

For example if you have the full name with the two short words and one long word then you can use the letter mark to put equal importance in each word. Look how the arrow is created between the last letter e and the letter x. See more ideas about lettermark logo design logo inspiration.

You can do a lot to make a wordmark logo stand out and look great across channels. For example take the name of a very famous automobile brand VolksWagen this VolksWagen logo is designed by using its initials V and W. With shorting the name into the catchy initials then it gives your logo with the same visual level.

Heres a roundup of four different types of logos. Easy to customize templates with your company name and logo. Due to sensitive nature of the business related to infertility issues I decided to design modern lettermark logo in sans serif style.