Let me illustrate this with a simple example.
Example of lagging kpi. Number of Customers Retained. Number of qualified leads. In measuring marketing performance lagging indicators could include metrics such as.
Examples of sales key performance indicators. Lagging indicators are used to determine how well a process or system was managed. Examples of Customer KPIs.
Look also at which other one or two leading KPIs you can set to make your business more successful and. Leading indicators may be harder to measure but the offer valuable insight about the future. Balancing Leading and Lagging Indicators.
When you do your plans and look at setting up your KPIs dont just depend upon lagging KPIs. Customer lifetime valuecustomer profitability. Total monthly or annual Sales Revenue of a business Total monthly or annual Cost Of Goods Sold Manufactured or Service Total monthly or annual Gross Profit.
If there are not enough enquiries coming in you have to do something about it so that you will eventually meet your sales KPI. Number of Qualified Leads. They work with lagging indicators to create a number of metrics that are key performance indicators of future growth.
This is because as PM. Percentage of Market Share. Average TicketSupport Resolution Time.