Get my floor as clean as possible when I vacuum vs.
Example of job to be done. Providing a Secure Way to Make Online Payments. For example the emotional job of being perceived as having an appealing smile may be more important for a customer than the functional job. For example pass on life lessons to children repair a torn rotator cuff and prevent a shooter from entering a school are all jobs-to-be-done.
Notice how the hero of our story comes to realize a new me is possible and how he must attach a product to himself to attain that new. Examples of Jobs to be Done statements that let to new product discoveries. Main job to be done.
There are many jobs but not all jobs are equal. Le concept de job to be done a été développé par Clayton Christensen et Michael Raynor. You will start off with a clear timeline and add notes to it as you go.
If you understand the different jobs. To create a compelling customer experience. Related or Ancillary jobs describe the related jobs we want to do while accomplishing the main job eg whitening teeth.
Il suggère que les gens sont moins intéressés par les produits quils achètent que par les services que ces produits leur rendent. To understand what people want in a specific market. We use the services with an outcome in mind however tacit or explicit that outcome may be.
A deeper understanding of the mental model that guides our decision making. Here are three of the dozen or so rules we use to get it right along with some jobs-to-be-done examples. The best example he gives is describing market research he and his team did to understand fully why people bought milkshakes.