Businesses want their brand associated with that good feeling.

Example of humor advertisement. Advertising humor also needs to be product specific. We have all seen funny ads we liked so much that we forgot what is being sold. What is less understood is the way that advertisers utilize deep-seated psychological and emotional responses in viewers in order to create identification with brands and goods.

The average attention span of people is very low these days. Therefore the purpose of this study is to provide a better understanding of humor in Swedish television advertising. Famous Humor-Based Marketing Campaigns There have been funny advertising campaigns in every decade.

The creatures were dancing in mockery of the old and famous Swan Lake. Were bringing the Charmin. Catanescu and Tom 2001 provide the following.

First impression must go along with the general image of the brand. The idea that advertisements use humor in order to promote products is commonly understood. This ad for Ambi Pur plays on classic perfume ads because the product has an attractive fragrant smell.

Research that centers on understanding the way humor is used in advertising must include a summary of the role that humor plays in. For example Mars Inc. The main goal is to always have the product placed prominently just as the laughter occurs.

In each ad the actor shows something bad that can happen and he mentions that you may not be covered if youre using a different insurance company than Allstate. Looks like its going to be a ginormous latte w4 extra espresso shots kind of day. Puns satire jokes slapstick irony and incongruities.