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Conversion Rate is often used as an indicator of digital marketing to measure the effectiveness of a campaign so that it determines whether your activity has been effective or not.
Example of digital marketing kpi. The ones Ive listed are my. Youll call this your Inbound Lead Conversion Rate Growth KPI and lay it out as follows. We will also suggest some tools to measure digital marketing.
Ive also included the Google Analytics reports segments and dimensions to view the KPI. The number of new customers. The number of leads contact information you get from potential customers.
For most KPIs there are multiple reports segments and dimensions you can use to pull the data. A KPI on the other hand is more specific and follows the SMART principle for example to increase sales by 10 by the end of this month. Return on investment ROI Lead Generation.
Ive decided to publish them as examples in this post. However your gross margin on that product is 35. It is calculated with the total costs of a specific campaign divided by the number of leads generated.
The lifetime value of this customer would be. A digital marketing objective is considered more broad-based than a KPI for example Sales. Increasing the Number of Qualified Inbound Leads Suppose you want to increase the rate at which your business converts inbound leads this year.
This is however only a part of digital marketing strategy for your business. The two areas I will focus on are email performance and Social Media. For example a very common KPI is one that measures visits to the companys website from social media channels.