Emails with excellent micro-conversion capabilities are useless on their own because you also need to have great content on your website to inform further and engage your customer.

Email marketing vs email automation. Marketing automation software helps nurture your leads by streamlining and automating marketing-focused actions and tasks. There are many differences between an email marketing and a marketing automation application. So the result of any automation that occurs is the sending of email to your contacts.

Were breaking down the differences between email marketing and marketing automation. In a nutshell you can achieve the following benefits by using email marketing automation. If youre wanting to take your email campaigns to the next level and have the resources available to set up email automation that very well may be the best route to take.

In email marketing automation revolves around the sending of emails. Though both use email as the primary means of communication its easiest to think of email marketing as the starting point that marketing automation builds from. An Email Service Provider will only provide you the functionality to send mass blasts and track open rates but this is not scalable.

Email marketing helps you reach your customers quickly easily and cost-effectively. While marketing automation provides for multi-channel engagement via platforms such as emails social media channels and websites email marketing. There are many differences between an email marketing and a marketing automation application.

Email marketing and marketing automation systems come in all shapes and sizes from a simple email blast tool to a fully-fledged marketing automation platform that can help your company manage. Benefits of email marketing automation As per VentureBeat automated emails drive 180 higher conversion rates than batch emails. Create and reuse branded email templates.

Email marketing and marketing automation are terms that are used somewhat interchangeably causing confusion for small businesses who are trying to decide which solution they need. Every marketer is aware of these approaches. Marketing automation platforms handle both inbound and outbound campaigns dynamically.