According to 2020 statistics, email earns $38 for every $1 spent.

Email marketing metrics. The following email marketing metrics, or kpis, are ones that will prove to be beneficial for your company, regardless of the industry you are currently in. When done correctly, email marketing campaigns are also extremely targeted. There are external factors at play.

Open rate is one of the most important email marketing metrics. At the start of each year, quarter, and campaign, make sure to write down what you want your email marketing to achieve. Check out the email marketing benchmarks report for 2023 and see where your metrics rank next to your competitors.

Not all of your emails sent are delivered to the right destination, i.e., the inbox of the users in your email. Setting email marketing kpis begins when you clarify your goals and develop your marketing strategy. Tailoring messages to buyer personas is simple, especially when one.

Since people receive an average of 90 emails each day, it’s important to make a statement with your email subject lines. To create email marketing reports, you need to use an email marketing tool like mailmunch that allows users to evaluate their email campaign. Email marketing metrics that you should monitor 1.

The percentage of email recipients who clicked on one or more links contained in a given email. Email open rate refers to the percentage of subscribers who open your emails. It refers to the number of people on your master list or in a specific audience segment opened your email in their inbox.

Email open rate measures the. 24 email metrics to consider. The read rate is how many of your opened emails were actually read.