You can set up automated actions way ahead of time.

Email marketing automation what is. Automation is useful for a variety of marketing purposes. Managing email marketing campaigns manually takes a lot of effort and is not sustainable in the long run. Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list.

Email marketing automation allows you to send out emails to your subscribers based on a pre-defined trigger or event. Email marketing is still one of the most effective channels for marketing your business today but its evolving. Email automation is the process of sending an automated email or email series in response to a pre-defined trigger condition.

It has the highest ROI. These criteria could be anything like this. Email automation is a powerful marketing automation tool that lets you send the right message to the right people at the right time using automated workflows which is extremely effective for lead nurturing and ultimatly to drive sales from potential customers as well as existing ones.

Lets start with the definition of email marketing automation. A lead opts into your email list. The trigger can be related to customer behavior preferences or other personaldemographic information.

It falls under the broader umbrella of marketing automation encompassing social media display ads organic search automation and more. Email automation is the practice of using preset parameters to issue marketing communications to customers or subscribers. Basically its the use of email campaigns to connect and communicate with your audience prospects and existing customers.

Put simply email marketing automation is using software to send relevant timed and triggered emails to subscribers. Email marketing automation is a simple and cost-efficient way to engage both high-value and low-value customers and to re-engage at-risk customers with timely targeted relevant and personalized emails. As a marketing channel email marketing is cost-effective.