Email automation campaigns are among the top three tactics used by email marketers to improve performance.

Email marketing automation stats. If youre not automating your email marketing efforts yet then 2020 is the year to start. Autoresponders have 73 higher open rates than generic emails. Cold Outreach vs Automated Emails.

Marketing automation is used by 42 of companies CRM sales automation systems by 54 while Email marketing technology has the highest adoption. Everything You Need To Manage Leads Land The Job Get Paid Stay In Touch With Clients. More companies are utilizing email marketing.

Companies using marketing automation software are 2x more effective in lead generation than those using only blast email software. Read our latest email marketing statistics for 2020. It may sound counterintuitive but when done in a compelling manner cold outreach emails have a higher open rate than opt-in marketing emails.

Transactional emails 8x more opens and clicks than other emails and can generate 6x more revenue Experian. We will continue to update these stats through 2021 as new reports are produced by the main email platforms which we link to show the latest open rates and clickthrough rates. Of course reading about marketing stats is meaningless without an effective data-driven marketing strategy behind you.

75 of marketers are using at least one type of marketing automation tool. Email marketing automation is a cool concept and one of those things that can give you lots of benefits without costing you much effort on a day-to-day basis. According to the Direct Marketing Associations Response Rate Report.

Postcards have an average response rate of 57. HubSpot 2020 92 of marketing agencies are investing more time resources and budget into marketing automation integration. Email statistics - March 2021 update.