For example you might schedule a particular email to be sent.
Email marketing and drip campaign. Drip marketing comes into play as you consider your cross sell vs upsell strategy as well encouraging customers to make purchases. By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period. Best drip email app for large lists and simple drip campaigns.
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Email marketing app Drip also points out that great lead nurturing campaigns use evolving profiles and segments. The timing of each email in the campaign is based on predefined triggers. Drip email campaigns are also awesome because they can be automated.
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