A drip email campaign is an email marketing strategy that sends various emails out at different times each designed for the other purpose.
Email drip campaign meaning. Generally once a prospective customer opts into. The key to understanding how an email drip campaign works is the drip Its described as a drip because rather than flood your leads inbox with sales jargon you lightly drip the information to the lead over time. What is a drip campaign.
A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation.
Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions. For any given action you can choose how many emails to send and the rate at which to send them. But theyre only as good as the emails you write.
A series of automated emails sent to people who take a specific action. By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time.
The end goal of an email drip campaign is to gradually turn a subscriber into a customer. These messages often take the form of email marketing although other media can also be used. Your new subscribers usually start receiving these emails after signing up through your newsletter signup forms.
The multi-step communication stream can be triggered by time the recipients actions with prior correspondence interaction with the website and other predetermined parameters. _A drip campaign is a triggered sequence of emails sent on a pre-defined schedule to targeted recipients or email subscribers to achieve a specific result_ Lets break down this definition piece by piece. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time.