What Is A Drip Campaign.
Email drip campaign definition. Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates. _A drip campaign is a triggered sequence of emails sent on a pre-defined schedule to targeted recipients or email subscribers to achieve a specific result_ Lets break down this definition piece by piece. The timing of each email in the campaign is based on predefined triggers.
Generating open rates that are around 80 higher and click-through rates that are three times higher than those of single send emails drip emails are a worthy investment over blast. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Then they will receive your emails in a timely fashion until the campaign ends.
After your clients subscribe to your email list they will receive the emails at an allotted time. Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions. By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period.
Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation.
A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. A triggered sequence of emailsseries of automated emails. What is a drip marketing campaign.
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Drip marketing is a type of automated campaign focused on email which allows you to send out a series of scheduled and personalized emails to your contact database over an extended period of time. The multi-step communication stream can be triggered by time the recipients actions with prior correspondence interaction with the website and other predetermined parameters.