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Email drip campaign best practices. Email Drip Campaign Best Practices and Tips Kelsey Bernius December 3 2018 5 min read Email drip campaigns illustrate a valuable life principle that Ive come to accept and embrace. Every drip campaign is highly relevant and helps you improve your subscriber engagement. What is a Drip Campaign.
Here are some of the most important best practices that can help you achieve optimum results from your drip email campaigns. Drip Marketing is one of the best means of reaching out to customers. Its composed of a series of emails automatically sent to a specific audience after they take a specific action.
Define Your Drip Campaign Audience Drip campaign recipients can be easily defined when a simple trigger like a new sign-up or birthday occurs. A drip email campaign otherwise known as an automated email campaign is a series of pre-written emails sent to marketing leadsA drip campaign starts during the awareness phase in the sales funnel which is when a lead finds out about the product or service and opts in for email marketing. An email drip campaign is a series of emails that you release to a segment of your email subscribers over a period of time.
Mailchimps Easy-to-Use Tools and Templates Makes Creating Engaging Emails A Breeze. Never buy email lists. Consider the customer journey To increase your odds of engagement send drip emails that are relevant to recipients and their progress through the sales funnel.
Drip campaigns are great to keep customers engaged nurture leads and generate more revenue. A drip campaign is a series of automated emails you send to your blog subscribers. This kind of campaign is where marketing automation really shines especially when it comes to reducing costs and effort and boosting overall results.
Use drip campaigns when your marketing budget is limited or when you dont have sufficient marketing personnel. Thats why Ill be sharing with you 20 email drip campaign best practices and tips you can start using to get your subscribers to increase your open and click through rates. Segment your email lists.
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