The goal of any good drip campaign also known as a nurture campaign or campaign automation is to create a sense of familiarity with the leads being nurtured.
Drip marketing top of mind. Drip marketing is a marketing strategy that delivers a series of messages to consumers over a specific period of time and at predefined intervals. But sending drip campaigns and reporting on key metrics like opens clicks unsubscribes and revenue generated would be nearly impossible without smart email automation software. A prospect opens an email and clicks on a link about SEO.
Drip marketing is popularly applied as a sales tool particularly in long sales-cycles large ticket items or enterprise-level sales. But drip marketing is more than bombarding a prospect with information. With drip campaigns you can efficiently keep your brand top-of-mind.
Here are some great examples of drips by Dripco. Citation needed Where persistent follow-up can become a deterrent to closing the sale methods with drip marketing offer the ability to remain top-of-mind and even prompt action without jeopardizing the relationship. Automation and Lead Nurturing and why you need to implement it as a lending professional.
Drip marketing is characterized by the idea of dripping relevant pieces of information to customers at the appropriate moments. Drip marketing works because it keeps your business top-of-mind with your audience. Increasing your open rate and engagement.
Its a form of permission marketing that uses a long-term strategy to convince customers or prospects to take action. Top-of-mind drip marketing campaigns are used to make users think of you first when then need your type of product. The secrets of drip marketing that Falavollita shares are based on real-life.
Email drip marketing is generally used with an. The concept is based on irrigation slowly watering the prospect until the lead is mature enough to be harvested as a sale. Email marketing is a long-term marketing strategy.