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With drip campaigns you can efficiently keep your brand top-of-mind.
Drip marketing top of mind. Top of Minds Surefire Power Messaging feature gives you the speed you need to close more leads with customizations for connecting with your prospects instantly. Drips are often referred to as touches and are scheduled moments when the business reaches out to the customer usually through email or other online platforms. Citation needed Where persistent follow-up can become a deterrent to closing the sale methods with drip marketing offer the ability to remain top-of-mind and even prompt action without jeopardizing the relationship.
Drip marketing works because it keeps your business top-of-mind with your audience. To be successful you need to nurture leads through the marketing funnel and ensure your brand is the one people think of when theyre ready to buy. The most common medium for drip marketing is email because of its low cost and easy automation.
Surefire CRM assists in this process by providing different lead nurturing sequences that keep you top of mind with all of your borrowers. The author is CEO of Drip Marketing Inc the company founded by him in 2002. Automation and Lead Nurturing and why you need to implement it as a lending professional.
Adopting a Holistic Mortgage Marketing Strategy. The goal of any good drip campaign also known as a nurture campaign or campaign automation is to create a sense of familiarity with the leads being nurtured. Drip marketing is a marketing strategy that delivers a series of messages to consumers over a specific period of time and at predefined intervals.
They are meant to nurture leads and to reassure them that your product or service will solve their problem better than anyone else. Build Top of Mind Awareness With Drip Marketing. Here are some great examples of drips by Dripco.
Increasing your open rate and engagement. Top-of-mind Drips- The main objective of this type of campaign is to ensure that all prospective customers also known as leads are given the necessary information about the company periodically and throughout the sales process. Drip marketing is characterized by the idea of dripping relevant pieces of information to customers at the appropriate moments.
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