It was introduced by Chris Fill in his book Marketing Communications.

Drip marketing theory. The elements of the DRIP model are Differentiate Reinforce Inform and Persuade. Put simply drip marketing is all about giving people the right information at the right time. These tools raise brand awareness for consumers and cultivate leads for sales teams.

This includes the process of market research product development branding go-to-market pricing promotion distribution customer experience and sales. As the name suggests the concept was created by a fellow by the name of Michael E. This one is used to assess the level of competitive intensity within your industry.

The term originates with drip irrigation a method of irrigating crops with small but regular amounts of water. Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales andor prospect leads that youve captured in a lead nurturing campaign. AMAZING MARKETING TACTICS.

One such marketing communication model was designed by Chris Fill called DRIP. Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing. The abbreviation stands for.

Porter believed that by understanding the level of competitive intensity you could determine the attractiveness of that industry. In this video John Lincoln discusses how to use a drip email marketing campaign to. Marketing theories are first principles and methods that are foundational concepts in these professions and pursuits.

Your investment is 1 per month. If someone just subscribed to your blog newsletter for example a drip campaign could send a welcome email right away and two days later an email that shows off some of your most-read content. Drip marketers used to.