Drip marketing is simply sending a limited number of emails to your audience automatically on a set timing based on actions they take or changes in their status.

Drip marketing meaning in business. The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. Drip marketing is a marketing method involving periodic and scheduled small releases of promotional materials over time. How the DRIP creates from unawareness of a product to liking or how it converts preference to purchasing action and later on to post purchase.

It can be applied when launching a new product or repositioning an existing business for example. A way of selling products or services by contacting possible customers by phone letter email. The elements of the DRIP model are Differentiate Reinforce Inform and Persuade.

Drip marketing is a form of email marketing where as a business you send a set of messages to your potential subscribed customers. To produce drops of. After it when they open it and click to go through the given website.

A drip campaign or drip marketing means using a series of pre-planned automated messages to existing and prospective clients to encourage interaction and sales. These tools raise brand awareness for consumers and cultivate leads for sales teams. Data Rich Information Poor.

Businesses use drip marketing to keep in touch with an audiencein a personalized and. Drip marketing automation or simply drip automation is the use of triggers and actions to execute either a scheduled or a behavior-based email campaign. Drip marketing derived its name from the method of sending out the marketing messages which is frequent consistent and steady much like how water drips from the tap.

The multi-step communication stream can be triggered by time the recipients actions with prior correspondence interaction with the website and other predetermined parameters. Lori is founder and president of The Database Diva and is a 25-year veteran of direct marketing industry. Drip marketing is a direct marketing strategy in which marketing material is sent to prospective customers steadily over a certain time period.