Businesses use drip marketing to keep in touch with an audiencein a personalized and targeted way following important actions or dates.

Drip marketing mean. The video produced by IgniteVisibility explains what a drip email campaign is the way it works provides practical examples to use for your business and sheds light on measuring. Drip marketing or also referred to as a drip campaign is a set of sequenced emails that go out to your leads and customers based on specific actions they take and different time intervals. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time.

Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. What is a drip marketing campaign. Put simply drip marketing is all about giving people the right information at the right time.

Drive sales with a free plan that never expires. DRIP stands for Differentiate Remind Inform Persuade marketing communications Suggest new definition This definition appears very rarely and is found in the following Acronym Finder categories. Drip marketing is simply sending a limited number of emails to your audience automatically on a set timing based on actions they take or changes in their status.

Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation. A drip email campaign is a sequence of emails sent during set periods to optimize an email marketing strategy and provide subscribers with more value automatically. So drip campaigns are actually a form of email marketing.

You then use an automated system to send out those emails at regular intervals or according to a specific drip schedule. If someone just subscribed to your blog newsletter for example a drip campaign could send a welcome email right away and two days later an email that shows off some of your most-read content. Drips are often referred to as touches and are scheduled moments when the business reaches out to the customer usually through email or other online platforms.

It is always a challenge to come up with advertising content that will remain fresh in the minds of the audiences and more often than not the drop in the quality of the marketing messages will have an impact on leads and the potential for sales. A drip campaign or drip marketing means using a series of pre-planned automated messages to existing and prospective clients to encourage interaction and sales. What Is A Drip Marketing Campaign.