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The principle is simple.
Drip marketing is a way to. Its a form of permission marketing that uses a long-term strategy to convince customers or prospects to take action. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. Drip marketing is a marketing strategy that delivers a series of messages to consumers over a specific period of time and at predefined intervals.
Drip marketing may entail the use of a variety of mediums such as email direct mail and social media to deliver a steady stream of pre-written messages to prospective customers or. With drip campaigns you can set a specific delivery time frame or just tie messages to a trigger. Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales andor prospect leads that youve captured in a lead nurturing campaign.
For example you could run a drip marketing campaign via LinkedIn Messenger. It involves sending automated sequences of emails to prospects or subscribers on a predetermined schedule. You can send these messages via email or another messaging channel.
Put simply drip marketing is all about giving people the right information at the right time. Drip campaigns are traditionally executed via email or direct mail but theres been an exciting new development in the world of marketing automation. Drip marketing is simply sending a limited number of emails to your audience automatically on a set timing based on actions they take or changes in their status.
Drip marketing is a marketing strategy consisting of breaking down any sort of marketing communication emails phone calls social media posts brochures or printed leaflets etc into a series of drips spread across a certain period of time. Drip marketing is a sequence of emails and text messages that are automatically sent out to candidates on a pre-scheduled basis andor based on specific criteria you set. Often targeted emails are sent to groups of customers based on various factors such as the pages theyve visited on your website CTA or call to action they responded to earlier or demographics like age and gender.
Drip marketing campaigns are a series of messages that educate people discovering a brand for the first time or nurturing them along the customer lifecycle. What is drip marketing. Each serves a specific purpose.
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