STP marketing has been around for a long time and it has been effective for just as long.

Drip marketing framework. The framework allows small businesses and startups to find success in their niche markets when they normally wouldnt have the reach to compete with the larger whole-market businesses in their industry. Often called drip campaigns but known by many other namesdrip marketing automated email campaign lifecycle emails autoresponders and marketing automationthe concept is the same. Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales andor prospect leads that youve captured in a lead nurturing campaign.

Drip marketing is a marketing strategy consisting of breaking down any sort of marketing communication emails phone calls social media posts brochures or printed leaflets etc into a series of drips spread across a certain period of time. DRIP is a way of modeling advertising messages and is used when setting broad communication goals. The DRIP model supports the marketing communication plan.

A framework used as a marketing communications mode. It stands for Differentiate Reinforce Inform and Persuade and can be an alternative to the AIDA model. The DRIP model is very useful for setting broad communications goals.

Automated emails are natural building blocks for developing the type of repeat interactions that convince leads to trust your brand and eventually become your customers. Drip is a marketing automation platform built for Ecommerce - utilizing email SMS and tight 3rd-party integrations to help businesses drive revenue. Differentiate Define what place your product has in the market in order to differentiate it from the rest.

These tools raise brand awareness for consumers and cultivate leads for sales teams. The abbreviation stands for. An acronym for Differentiate - Reinforce - Inform Persuade.

Drip campaigns labeled as such because the syncopated delivery of each email resembles the drip of a faucet are the most appropriate medium for capitalizing on this preference. A lot of the articles in this blog are based on that classic read and it is a must for all novice marketers. Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing.