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These tools raise brand awareness for consumers and cultivate leads for sales teams.
Drip marketing framework. An acronym for Differentiate - Reinforce - Inform Persuade. Theyre a set of marketing emails that will be sent out automatically on a schedule. We explain the model from consumer behavior perspective ie.
It can be applied when launching a new product or repositioning an existing business for example. Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing. What Is Drip Marketing.
It stands for Differentiate Reinforce Inform and Persuade and can be an alternative to the AIDA model. The DRIP model is very useful for setting broad communications goals. The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals.
Email drip campaigns are automated email sequences also referred to as autoresponders that send pre-written content to leads at pre-defined time intervals based on actions the leads have taken with the help of a drip campaign software. Drip is a marketing automation platform built for Ecommerce - utilizing email SMS and tight 3rd-party integrations to help businesses drive revenue. Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales andor prospect leads that youve captured in a lead nurturing campaign.
Reinforce Strengthen your message make it clear why your product is superior cheaper easy to use etc. DRIP is a way of modeling advertising messages and is used when setting broad communication goals. A lot of the articles in this blog are based on that classic read and it is a must for all novice marketers.
Convert potential customers through gradual long-term marketing efforts. Differentiate Define what place your product has in the market in order to differentiate it from the rest. The DRIP model supports the marketing communication plan.
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