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Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing.
Drip marketing framework. Reinforce Strengthen your message make it clear why your product is superior cheaper easy to use etc. Theyre a set of marketing emails that will be sent out automatically on a schedule. Drip marketing campaign strategies 2.
How the DRIP creates from unawareness of a product to liking or how it converts preference to purchasing action and later on to post purchase. Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales andor prospect leads that youve captured in a lead nurturing campaign. Often called drip campaigns but known by many other namesdrip marketing automated email campaign lifecycle emails autoresponders and marketing automationthe concept is the same.
STP marketing has been around for a long time and it has been effective for just as long. This article takes a deeper look at a specific type of email marketing email drip campaigns. The DRIP model supports the marketing communication plan.
Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. It can be applied when launching a new product or repositioning an existing business for example. It was introduced by Chris Fill in his book Marketing Communications.
Convert potential customers through gradual long-term marketing efforts. An acronym for Differentiate - Reinforce - Inform Persuade. The DRIP model is very useful for setting broad communications goals.
It stands for Differentiate Reinforce Inform and Persuade and can be an alternative to the AIDA model. The idea of a drip campaign is rather simple on paper. Automated emails are natural building blocks for developing the type of repeat interactions that convince leads to trust your brand and eventually become your customers.
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