A drip campaign is a marketing communications strategy that consists of pre-produced content delivered to a subscribed audience over a pre-determined period of time.

Drip marketing campaign definition. A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. Then they will receive your emails in a timely fashion until the campaign ends. Put simply drip marketing is all about giving people the right information at the right time.

Generating open rates that are around 80 higher and click-through rates that are three times higher than those of single send emails drip emails are a worthy investment over blast emails. A drip campaign is a series of marketing emails sent out on an automated schedule. A drip campaign is a sequence of automated emails sent at specific time intervals based on your users actions.

A drip campaign or drip marketing means using a series of pre-planned automated messages to existing and prospective clients to encourage interaction and sales. By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period. Le terme de drip marketing est généralement utilisé pour désigner des pratiques de marketing automatisé par lesquelles un prospect ou client va recevoir une série de petits messages marketing selon un principe de goutte à goutte.

The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to engagement and hopefully sales. Also known as lifecycle emails email automation autoresponders drip campaigns reduce your manual effort while communicating with your contacts. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time.

Link to this page. Although certain types of drip campaigns allow for some flexibility in the sequence order in general drip campaigns follow a set schedule. What is a drip campaign.

Drive sales with a free plan that never expires. What is a drip campaign. If someone just subscribed to your blog newsletter for example a drip campaign could send a welcome email right away and two days later an email that shows off some of your most-read content.