A drip email campaign is a sequence of emails sent during set periods to optimize an email marketing strategy and provide subscribers with more value automatically.

Drip email campaign definition. Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions. Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates. For example if a lead downloads a whitepaper on recruiting best practices they might be placed in a drip campaign sharing relevant recruiting content.

Each serves a specific purpose. What is a drip marketing campaign. The multi-step communication stream can be triggered by time the recipients actions with prior correspondence interaction with the website and other predetermined parameters.

Drip email marketing campaigns use automation to be sent out at either preselected times or in triggered responses to user or visitor actions. After your clients subscribe to your email list they will receive the emails at an allotted time. The video produced by IgniteVisibility explains what a drip email campaign is the way it works provides practical examples to use for your business and sheds light on measuring the success of drip campaigns.

Lets start with a short definition of what drip email campaigns are. Drip email marketing campaigns are a set of automated emails that go out based on specific timelines or user actions. What is a drip campaign.

Drip marketing is a type of automated campaign focused on email which allows you to send out a series of scheduled and personalized emails to your contact database over an extended period of time. The emails are sent at set periods to optimize a specific campaign and are usually used for topic-specific email sequences. A drip email campaign is an email marketing strategy that sends various emails out at different times each designed for the other purpose.

A way of advertising a product or service in which a series of letters or emails are sent out. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. Generating open rates that are around 80 higher and click-through rates that are three times higher than those of single send emails drip emails are a worthy investment over blast emails.