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Each serves a specific purpose.
Drip email campaign definition. Lets start with a short definition of what drip email campaigns are. Its composed of a series of emails automatically sent to a specific audience after they take a specific action. What is a drip campaign.
What Is A Drip Campaign. Drip marketing is a type of automated campaign focused on email which allows you to send out a series of scheduled and personalized emails to your contact database over an extended period of time. Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions.
_A drip campaign is a triggered sequence of emails sent on a pre-defined schedule to targeted recipients or email subscribers to achieve a specific result_ Lets break down this definition piece by piece. Your new subscribers usually start receiving these emails after signing up through your newsletter signup forms. A drip campaign is a form of marketing automation that is most commonly used for email marketing.
The simple definition is a set of marketing emails that will be sent out automatically on a strategic timeline. A triggered sequence of emailsseries of automated emails. What is a drip campaign.
See the full infographic. Generating open rates that are around 80 higher and click-through rates that are three times higher than those of single send emails drip emails are a worthy investment over blast emails. For example if a lead downloads a whitepaper on recruiting best practices they might be placed in a drip campaign sharing relevant recruiting content.
Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation. What is a drip marketing campaign. The multi-step communication stream can be triggered by time the recipients actions with prior correspondence interaction with the website and other predetermined parameters.
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