Re-engagement emails for example are another critical component of any email automation strategy.

Best practices for email marketing automation. Map out your buyer journey and lead management flow then identify those key actions and events to automate. Chapter 4 Email automation examples and use cases. 7 Best Practices for Your Email Marketing Automation 1 Set a goal for your email marketing.

Use welcome emails for building customer relationships. Email Marketing Automation Best Practices. Then get automation specific.

Email marketing best practices are the foundation for a successful automated email marketing strategy. For starters follow the best practices for email marketing in general. Managing email marketing campaigns manually takes a lot of effort and is not sustainable in the long run.

Chapter 2 What is email automation. One of the email marketing best practices that shouldnt be overlooked is writing effective email copy. Send less subscriber-base-wide emails and more pre-scheduled emails which trigger to send to specific individuals.

Then get automation specific. Its time to prioritise relevance over volume. Email Marketing Automation is one of the strategies that online marketers of today are using.

The only way to get the best out of your marketing automation is by deploying the email automation best practices. This will allow your campaigns to be consistent across all channels not only email. To understand more Email Marketing Automation is sending out emails to your subscribers automatically based on a schedule and a trigger that you choose.