Moreover these events can be done at minimal cost no travel expenses needed making these initiatives prime candidates for high ROI.

B2b marketing webinars. Take advantage of thought leadership marketing by launching a consultation program creating a course or hosting seminars webinars and other fun. What trends should B2B marketers be aware of. Webinars have become an increasingly popular type of virtual event with B2B marketers as 73 of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads.

As these statistics show webinars have become a favorite tactic of many B2B marketers. Polling from Webmarketing123 in November 2014 found that two-thirds of US B2B marketers considered webinars effective content marketing tactics. 73 of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads source.

Its a training session product demo and QA all rolled into one live and interactive meeting. Join our live webinar to learn more about the 4 ways you can build and grow your marketing contacts and the various ways you can turn these contacts into customers. Customer profiles are just as important in B2B marketing as in B2C.

According to On24s 2019 Webinar Benchmark Report 76 of marketers studied say webinars allow them to drive more leads and 75 agree that webinars help them to extend their brand reach. Over 60 of marketers use webinars as part of their content marketing programs source. Companies often struggle to generate an adequate amount of high-quality B2B content that appeals to the right audience.

Webinars can be a great tool for lead generation specifically for B2B marketers. Whether youre a Digital Marketer in Demand Gen Marketing Ops or Sales we will highlight how these specific roles can execute ABX to meet the broader goals of their organisations. Cross-market or co-market with like-minded B2B brands to take advantage of their strategic position in the market.

Webinars are a popular marketing tacticespecially for business-to-business B2B marketersand research indicates many believe they can be highly effective. Use LinkedIn and other social channels to research the people who will make the buying decisions before you put your webinar together. As such B2B marketers may engage in webinars that focus on or include use cases brand comparisons and tutorials.