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Take a B2C approach. However its true power comes through sales and marketing alignment combined with a well-utilized B2B CRM. B2B Marketing automation is flourishing at an exponential rate and would only pick pace in the future.
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But hopefully Ive given you enough material to either try something new or brush up on one of your traditional strategies. B2B vs B2C marketing automation business processes B2C and B2B companies all use marketing automation to send more personalized timely and relevant messages that result in higher engagement and revenue. New B2B marketing automation strategies and trends are one thing you must keep up with as a marketer.
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