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Drip campaigns are such easy and effective internal marketing tools that we are going to devote the next few blogs to this important method.
Are drip campaigns effective. As I mentioned in the previous point each email is meant to work off the one sent prior. Its hard to forget someone who keeps in touch with you. Your drip campaign needs to be targeted to a specific behavior for it to be effective.
Effective use of drip campaigns can make or break your email strategy. What is drip marketing useful for. An Effective Email Marketing Strategy Being a start-up you might not be aware about the basic things that could make your audience engaged before a final deal.
So they make your email marketing a lot easier. In short a drip campaign can be quite effective if it is used at the right time. Tompkins said that one of the reasons he thinks drip campaigns are so effective is because it is an essential set it and forget it piece of your marketing strategy.
One of the most effective ways to run a drip campaign is by using a marketing automation platform. Drips let you automate messages effectively and send them at a preferred time. While big list-wide blasts are still effective for getting out general messaging triggered emails drive 624 higher conversion responses for the same number of sends.
And lets not forget the biggest reason businesses run drip campaigns. In Q2 of 2019 drip emails had an open rate 66 higher than other marketing emails. In the previous section we saw the definition of a drip campaign.
Drip campaigns are effective for more than simply closing sales however. Instead they guide them at an even pace gradually helping them become more informed and moving them closer to a decision. Effective drip campaigns will help you achieve consistent growth and automate time-consuming demanding or delicate manual tasks that otherwise could incur mistakes.
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