While big list-wide blasts are still effective for getting out general messaging triggered emails drive 624 higher conversion responses for the same number of sends.
Are drip campaigns effective. Why drip campaigns work. With the right strategy planning and automation it is still the most effective in lead nurturing and conversion. Increasing awareness of your brand.
More than 90 of consumers say theyre more likely to buy from companies that recognize and remember them. An Effective Email Marketing Strategy Being a start-up you might not be aware about the basic things that could make your audience engaged before a final deal. A drip campaign can support this behavior.
What Is a Drip Campaign. One of the most effective ways to run a drip campaign is by using a marketing automation platform. Drip campaigns will help increase your conversion rate because you are staying in touch and constantly creating a touchpoint that keeps your brand as well as products and or service you offer in front of the prospectcustomer.
What is drip marketing useful for. Setting this process up will make it easier to follow up with your customers and create more personable interactions with them. Also you need to adopt a method that helps you to be in continuous touch with your customer.
How drip campaigns are used. Drip campaigns can also be effective because theyre targeted meaning theyre based on a specific action and can be personalized. Drip campaigns can be an effective and efficient way for any small business looking to send perfectly timed emails with information sent to your customers.
I look forward to hearing your thoughts. Also it eliminates the need for the physical presence of employees to send each message on time. In the previous section we saw the definition of a drip campaign.