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Why drip campaigns work.
Are drip campaigns effective. Drip campaigns can also be effective because theyre targeted meaning theyre based on a specific action and can be personalized. SMSes set in drips do it for you on your behalf. If you have any experience with drip campaigns or any questions regarding its use let us know in the comments.
Email lists and drip campaigns are essentially sales funnels. Open rates on drip campaigns can be 80 higher than single sends and see click through rates that are 3x higher. With the right strategy planning and automation it is still the most effective in lead nurturing and conversion.
Also you need to adopt a method that helps you to be in continuous touch with your customer. And lets not forget the biggest reason businesses run drip campaigns. Increasing awareness of your brand.
An Effective Email Marketing Strategy Being a start-up you might not be aware about the basic things that could make your audience engaged before a final deal. Why Do You Need A Drip Campaign. But how do you know whether those drip campaigns are effective and working in your favor.
So they make your email marketing a lot easier. Your drip campaign needs to be targeted to a specific behavior for it to be effective. In Q2 of 2019 drip emails had an open rate 66 higher than other marketing emails.
Drip campaigns will help increase your conversion rate because you are staying in touch and constantly creating a touchpoint that keeps your brand as well as products and or service you offer in front of the prospectcustomer. As I mentioned in the previous point each email is meant to work off the one sent prior. The content you send out to your email list prospective leads andor existing customers is meant to build trust.
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